Omni Channel Marketing Manager, £60k Global Company
Would you like to shape, influence and create digital experiences across all channels that build the the clients digital brand and accelerate their business ?
As part of a team of regional Omni-Channel Managers you will help to lead and influence the customer journeys and experiences created across touchpoints, working with stakeholders to develop the right messaging for the right audience at the right time.
You will work with other regional, global and country stakeholders and external agency partners to help execute your vision and strategy.
As the Omni Channel Marketing Manager you must be a regional expert on delivering connected & engaging experiences across Cisco’s marketing channels
Define, create and respond to foundational always-on audience journeys that deliver desired and useful experiences across all relevant marketing channels (paid, owned, earned)
Leverage reporting and analytics to understand, measure and optimise Omni-Channel journey impact
Be accountable for key journey KPIs to help meet regional business goals
Leverage automation tools and expertise, proactive personalisation, data driven targeting/retargeting and predictive analytics to streamline the decision journey to efficiently move audiences through the buying process
Partner with countries to deliver relevant customer journeys and best practices
Work with content teams to develop digital-first content that guides the audience through the buying process
Define and create interaction opportunities within the journey that encourage audience engagement and active participation
Continuously identify new opportunities to deepen audience engagement
So what will you need to have ?
• You will have deep process expertise in marketing online channel and cross channel integration
• An ability to develop actionable insights from data to influence business decisions
• Capable of synthesising results from various sources of information to provide recommendations
• Proven experience in design thinking and empathising with the customer
• Gained a Bachelor degree in Marketing, Business, or Psychology
Candidates must have current eligibility to work in the UK and must have clean UK driving licence. You must also be willing to travel.